Xiaomi has expanded its global operations for smartphones with entry into the Russian market. Xiaomi in Russia earlier this week, launched three new smartphones namely: Xiaomi Mi Mix, Mi Note 2 and Redmi 4X. Now technically all of these phones had launched in China before, and Xiaomi is bringing them to the Russian market.
It is interesting the Mi Mix and Mi Note 2 are being launched in the Russian market. Mi Mix had remained a China only phone, and the company hasn’t indicated any plans of bringing this phone to India. The same goes for the Mi Note 2 smartphone.
In terms of pricing, the Mi Mix will cost 39,990 rubles which is around Yuan 4836, or around Rs 45,000 when you convert. Xiaomi Mi Mix was launched in October last year in China, and the company had pitched it as a ‘concept phone’ with no bezels on the front display at all.
As a phone, Xiaomi says the Mi Mix was designed in collaboration with French designer Philippe Starck, and looks like a slab of glass, but has been built with high-grade ceramic.
In terms of specifications, Mi Mix has a 6.4-inch display which is edge-to-edge, with a custom 17:9 ratio aspect. The front camera is at the bottom of the phone and rotates on its own when a user wants to take selfies.
The phone has a 91.3 percent screen-to-body ratio with a ceramic acoustic system, and an ultrasonic proximity sensor embedded inside the display. It sports a Snapdragon 821 processor coupled with 4GB RAM + 128GB storage, though the gold version has 6GB RAM + 256GB storage. The battery is 4,400mAh with Quick Charge 3.0 and it has a 16MP PDAF rear camera. The phone runs MIUI 8.
The Mi Note 2 has a 5.7-inch OLED display, which is curved on both sides. This phone also runs the
Snapdragon 821 processor at 2.35GHz clock speed, and comes with 4GB and 6GB RAM variant. The camera on the Mi Note 2 is 22.56 MP with EIS ( Electronic Image Stabilization). The front camera is 8MP with auto-focus.
Redmi 4X is a budget phone that launched in China in February this year. It has a 5-inch HD (720p) display with 2.5D curved glass, Snapdragon 435 processor, 2GB/3GB RAM plus 16GB/32GB storage options. The phone has a 4100mAh battery, and a 13MP rear camera with LED flash and a 5MP front camera.
Xiaomi has expanded over 20 countries in the past, and the list includes Hong Kong, Taiwan, Singapore, India, Malaysia, Vietnam, UAE, Brazil, Indonesia, Philippines, and more. The company was also reported earlier to expand to the US, but recent reports douse any hopes of expansion into western countries in the near future.
In India, Xiaomi has been making waves ever since it entered three years ago. The company first launched phones online only-through its unique flash sale model and later got comfortable doing open sales, and even sell its phones in retail stores, after gauging massive interest from Indian consumers.